Our Approach

At Franklyn Elite Sports we understand the importance of financial wellbeing for athletes and are committed to supporting you in building, managing, and protecting your finances, so you can thrive on and off the field.

How it works.

Four Steps to Success.

Whatever your current financial status, future goals and concerns are – we follow a step-by-step process that always begins with a Professional Financial Adviser from Franklyn sitting down and listening to you.

  1. Initial Meeting:
    A no-obligation session to establish a relationship, build trust and explore your financial goals.
  2. Assessment:
    Your Financial Adviser will produce a full analysis of all your assets, giving you a clear picture of where you stand financially and ensuring everything is set up to work best for you.
  3. Personalised Plan:
    Together we’ll design a custom plan that perfectly aligns with your ambitions for long-term financial security and success.
  4. Ongoing Support:
    As you move forward, your professional Financial Adviser will provide regular reviews and proactive guidance, helping to ensure your plan stays aligned with your evolving goals.
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Build Your Elite Team

To maximise your success outside of sport, you need an equally great winning team around you. We will help you build a winning team and support you across all aspects of financial planning to protect and grow your wealth at every stage of your career.

Your home may be repossessed if you do not keep up repayments on your mortgage.

The value of an investment with St. James’s Place will be directly linked to the performance of the funds you select and the value can go down as well as up. You may get back less than you invested.

*These services will require the referral of third party specialists. The services provided by these specialists are separate and distinct to the services carried out by Franklyn or St. James’s Place.

Build your income

We help athletes maximise income by connecting them with commercial opportunities like endorsements, guest appearances, and collaborations. Our network also links athletes to valuable experiences and influential business leaders to grow their careers.

> Talk to us about building your income

Please note that advice given in this area, together with introductions to affiliates and 3rd parties, are not services that are endorsed by or offered by St. James’s Place. They constitute a separate and distinct service provided to you by Franklyn and do not benefit from the St. James’s Place guarantee.

LEADING THE WAY IN FINANCIAL ADVICE IN SPORT.

CLUBS & ASSOCIATIONS

From senior teams to academies, we partner with clubs and associations, and businesses to empower athletes through education sessions for individuals, academies and senior teams.

> Enquire now about our financial education workshops

AGENTS

We collaborate with agents to help ensure their players are setup to thrive both during their careers and beyond.

> Enquire now to protect your player’s future

Franklyn have been incredible to work with over the past two years. They’ve been a massive help in organising my finances whilst educating me along the way. I was going through a house move last year that had its stressful moments! The mortgage team led by Jenni Stewart guided me every step of the way, I would have been lost without her. Andy and his staff show incredible care for their clients, always accessible over the phone and so welcoming when I’ve visited the office. I would confidently recommend their services to others.

AJ McGinty

Rugby Union Professional